Comparison Tool

CPM Comparison Tool

Free CPM comparison tool: compare the CPM of two campaigns side by side and see which one is cheaper.

CPM = (Spend ÷ Impressions) × 1,000, for each campaign

CPM Comparison Tool

Free Tool

Campaign A Spend

Campaign A Impressions

Campaign B Spend

Campaign B Impressions

Result—

The Basics

How the CPM Comparison Tool Works

Compare two channels, creatives or time periods on cost efficiency. The lower CPM buys reach more cheaply, but check clicks and conversions before you move budget, because cheaper impressions are not always better ones.

CPM Benchmark Calculator →Campaign Performance Calculator →CPM Calculator →

Common Questions

Frequently Asked Questions

Is the lower CPM always better?

No. Compare CTR and conversions too.

What can I compare?

Platforms, audiences, creatives or weeks.