Conversion Tool
CPM to CPC Calculator
Free CPM to CPC calculator: convert your cost per thousand impressions into cost per click using your click-through rate.
CPC = CPM ÷ (CTR × 10)
CPM to CPC Calculator
Free Tool$
Your CPC—
The Basics
How the CPM to CPC Calculator Works
If you pay by impressions but want to know what each click costs, convert CPM to CPC. Every 1,000 impressions at a 1% CTR produce 10 clicks, so a $10 CPM becomes a $1.00 CPC. A higher CTR lowers your effective CPC without changing your CPM.
Common Questions
Frequently Asked Questions
CPC = CPM ÷ (CTR × 10), with CTR as a percentage. $10 CPM at 1% CTR = $1.00 CPC.
CTR decides how many of your 1,000 impressions turn into clicks. Doubling CTR halves your CPC.
Yes. Use the CPC to CPM calculator.