Conversion Tool
CPC to CPM Calculator
Free CPC to CPM calculator: convert cost per click into cost per thousand impressions using your click-through rate.
CPM = CPC × CTR × 10
CPC to CPM Calculator
Free Tool$
Your CPM—
The Basics
How the CPC to CPM Calculator Works
Publishers and advertisers often compare CPC deals with CPM deals. To compare fairly, convert the CPC into the CPM it is worth: multiply CPC by CTR and by 10. A $1.00 CPC at 1.5% CTR equals a $15.00 CPM.
Common Questions
Frequently Asked Questions
CPM = CPC × CTR × 10, with CTR as a percentage.
Not if the CTR is higher too. Compare the effective cost per click and per result, not CPM alone.
Use the CPM to CPC calculator.