Budget Planning Tool
Ad Budget Calculator
Free ad budget calculator: find the budget you need for a target number of impressions, including agency or media buying fees.
Budget = (Impressions ÷ 1,000) × CPM × (1 + Fee %)
Ad Budget Calculator
Free Tool$
Total Budget Needed—
The Basics
How the Ad Budget Calculator Works
Work backward from the reach you want. Multiply thousands of impressions by your CPM, then add any agency or media buying fee. This is the number to take to your finance team, and it works for ad spend planning and media buying alike.
Common Questions
Frequently Asked Questions
Decide target impressions, multiply by CPM, then add fees.
Many planners add 5% to 10% for CPM changes and testing.