Banner Advertising Tool
Banner Ads CPM Calculator
Free banner ads CPM calculator: find CPM and viewable CPM (vCPM) from spend, impressions and viewability.
vCPM = Spend ÷ Viewable Impressions × 1,000
Banner Ads CPM Calculator
Free Tool$
Banner CPM—
The Basics
How the Banner Ads CPM Calculator Works
Not every banner impression is actually seen. Viewable CPM divides your spend by viewable impressions only, which is the cost you really pay for ads people could see. If viewability is 60%, your vCPM is much higher than your plain CPM.
Common Questions
Frequently Asked Questions
Cost per 1,000 viewable impressions.
Many advertisers aim for 60% to 70% or more.