Conversion Tool
CPA to CPM Calculator
Free CPA to CPM calculator: convert your cost per acquisition into the CPM you can afford, using CTR and conversion rate.
CPM = CPA × CTR × CVR × 1,000
CPA to CPM Calculator
Free Tool$
Equivalent CPM—
The Basics
How the CPA to CPM Calculator Works
If you are willing to pay a certain amount per customer, this tool shows the CPM that matches it. Multiply CPA by your click-through rate and conversion rate (both as decimals) and by 1,000. It is useful for deciding the maximum CPM bid you can afford.
Common Questions
Frequently Asked Questions
CPM = CPA × CTR × CVR × 1,000, with CTR and CVR as decimals. $20 CPA, 1.2% CTR, 3% CVR gives $7.20 CPM.
The share of clicks that become a conversion (sale, signup, lead).
To set a maximum CPM bid that keeps your cost per acquisition on target.