Social Media Ads Tool
Social Media Ad Cost Calculator
Free social media ad cost calculator: turn a budget and CPM into impressions, clicks and cost per click.
Impressions = (Budget ÷ CPM) × 1,000
Social Media Ad Cost Calculator
Free Tool$
$
Estimated Impressions—
The Basics
How the Social Media Ad Cost Calculator Works
Plan a social campaign before you spend. Enter your budget, expected CPM and CTR to see how many impressions and clicks to expect and what each click will cost. Use your own platform history for CPM and CTR.
Common Questions
Frequently Asked Questions
In your ad platform reports, or calculate it with our CPM calculator.
No. They are estimates based on the CTR you enter.