Video Ads Tool
Video Ads CPM Calculator
Free video ads CPM calculator: find CPM, views and cost per view (CPV) for video campaigns.
CPM = (Spend ÷ Impressions) × 1,000 | CPV = Spend ÷ Views
Video Ads CPM Calculator
Free Tool$
Video CPM—
The Basics
How the Video Ads CPM Calculator Works
Video campaigns are priced by CPM or by cost per view (CPV). Enter spend, impressions and your view rate to see both. A view is counted after a set watch time, so a low CPM with a low view rate can still give an expensive view.
Common Questions
Frequently Asked Questions
Cost per view: ad spend divided by completed or counted views.
The percentage of impressions that became views.
CPM for reach and CPV for engagement. Both together show efficiency.