Forecast Tool
CPM Forecast Calculator
Free CPM forecast calculator: predict impressions, clicks, conversions and cost per conversion from a budget and CPM.
Impressions = Budget ÷ CPM × 1,000
CPM Forecast Calculator
Free Tool$
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Forecast Impressions—
The Basics
How the CPM Forecast Calculator Works
Plan results before you spend. Enter budget, expected CPM, CTR and conversion rate to forecast the full funnel. Use rates from your past campaigns for the best estimate, and treat the output as a range rather than a promise.
Common Questions
Frequently Asked Questions
It is only as good as the CTR and conversion rates you enter.
Averages from similar past campaigns on the same platform.