Mobile App Advertising Tool
Mobile App CPM Calculator
Free mobile app CPM calculator: get CPM and cost per install (CPI) for app campaigns.
CPM = (Spend ÷ Impressions) × 1,000 | CPI = Spend ÷ Installs
Mobile App CPM Calculator
Free Tool$
App Ads CPM—
The Basics
How the Mobile App CPM Calculator Works
App campaigns are bought on CPM but judged on cost per install. Enter spend, impressions and installs to see both, plus the install rate per 1,000 impressions. A low CPM with few installs can cost more per user than a pricier, better-targeted network.
Common Questions
Frequently Asked Questions
Cost per install: ad spend divided by installs.
Optimize toward CPI or later in-app actions, and use CPM to check media efficiency.