Influencer Marketing Tool
Influencer CPM Calculator
Free influencer CPM calculator: work out CPM and cost per engagement from a creator fee, reach and engagement rate.
CPM = (Creator Fee ÷ Impressions) × 1,000
Influencer CPM Calculator
Free Tool$
Influencer CPM—
The Basics
How the Influencer CPM Calculator Works
To compare creators fairly, convert each fee into a CPM and a cost per engagement. A $1,000 post that reaches 80,000 people costs $12.50 per 1,000 impressions. A cheaper CPM is not always better if the audience does not engage.
Common Questions
Frequently Asked Questions
Divide the fee by impressions and multiply by 1,000.
Use real impressions or views from the creator analytics, not follower count.