LinkedIn Ads Tool
LinkedIn CPM Calculator
Free LinkedIn CPM calculator: find your LinkedIn Ads CPM from spend and impressions and compare it with typical B2B rates.
CPM = (Ad Spend ÷ Impressions) × 1,000
LinkedIn CPM Calculator
Free Tool$
Your LinkedIn CPM—
The Basics
How the LinkedIn CPM Calculator Works
LinkedIn has some of the highest CPMs of any ad platform because you can target job titles, industries and company sizes. Typical rates run from about $15 to $50 per 1,000 impressions. A high CPM can still pay off if the leads are worth more than on cheaper platforms.
Common Questions
Frequently Asked Questions
Divide ad spend by impressions and multiply by 1,000. $1,500 ÷ 60,000 × 1,000 = $25 CPM.
Advertisers pay for precise B2B targeting and decision-maker audiences, so competition is strong.
Not necessarily. Judge it against cost per lead and deal value, not CPM alone.