Display Ads Tool
Display Ads CPM Calculator
Free display ads CPM calculator: get CPM, clicks and CPC for banner and display campaigns from spend, impressions and CTR.
CPM = (Spend ÷ Impressions) × 1,000
Display Ads CPM Calculator
Free Tool$
Display CPM—
The Basics
How the Display Ads CPM Calculator Works
Display and banner campaigns are usually bought on CPM. Enter spend, impressions and your CTR to see the CPM plus the clicks and CPC it implies. Average display CTR is low, often under 1%, so CPM and CPC can tell different stories.
Common Questions
Frequently Asked Questions
Roughly $2 to $10, depending on targeting and placement.
Typically 0.1% to 0.5% for standard banners.
Use CPM for awareness and CPC when clicks are the goal.