Campaign Metrics Tool
Ad Campaign Performance Calculator
Free ad campaign performance calculator: get CPM, CTR, CPC, conversion rate and cost per conversion in one place.
CPM · CTR · CPC · CVR · CPA
Ad Campaign Performance Calculator
Free Tool$
CPM—
The Basics
How the Ad Campaign Performance Calculator Works
See the whole funnel at once. From four numbers in your ad report this tool computes CPM, CTR, CPC, conversion rate and cost per conversion, so you can spot whether the problem is reach, clicks or conversions.
Common Questions
Frequently Asked Questions
Start where the funnel drops most: low CTR points to creative, low conversion points to the landing page.
In your ad platform campaign report.