Cost Per Click Tool
CPC Calculator
Free CPC calculator: divide your ad spend by clicks to get your cost per click instantly, plus clicks per $100.
CPC = Total Ad Spend ÷ Total Clicks
CPC Calculator
Free Tool$
Your CPC—
The Basics
How the CPC Calculator Works
CPC (Cost Per Click) is what you pay each time someone clicks your ad. Divide your total spend by the total clicks. For example, $500 spent for 400 clicks gives a CPC of $1.25. Compare it with your CPM: a low CPM with a very low click-through rate can still mean an expensive click.
Common Questions
Frequently Asked Questions
Divide total ad spend by total clicks. $500 ÷ 400 clicks = $1.25 CPC.
It depends on the platform and industry. Many display and social campaigns land between $0.50 and $2, while search ads in finance or legal can cost much more. A good CPC is one that keeps your cost per sale profitable.
CPC = CPM ÷ (CTR × 10), where CTR is a percentage. Use our CPM to CPC calculator to convert between them.