Break-Even Tool
CPM Break-Even Calculator
Free CPM break-even calculator: find the maximum CPM, CPC and CPA you can pay before a campaign loses money.
Break-Even CPM = CTR × CVR × Profit per Sale × 1,000
CPM Break-Even Calculator
Free Tool$
Break-Even CPM—
The Basics
How the CPM Break-Even Calculator Works
Your break-even CPM is the highest rate you can pay while still covering the profit you make per sale. Pay less than this and the campaign makes money, pay more and it loses. Use profit per sale before ad costs, not revenue.
Common Questions
Frequently Asked Questions
The CPM at which ad cost equals profit generated.
Raise CTR or conversion rate, or lower your CPM through better targeting.