ROI Tool
Advertising ROI Calculator
Free advertising ROI calculator: find ROI, profit and ROAS from your ad spend and the revenue it generated.
ROI = (Revenue − Ad Spend) ÷ Ad Spend × 100
Advertising ROI Calculator
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Advertising ROI—
The Basics
How the Advertising ROI Calculator Works
ROI shows how much profit each dollar of ad spend returned. Subtract spend from revenue, divide by spend and multiply by 100. ROAS is the simpler ratio of revenue to spend. Use real, attributed revenue, and remember ROI ignores product and labor costs unless you include them.
Common Questions
Frequently Asked Questions
ROAS is revenue ÷ spend. ROI is profit ÷ spend, so ROI is ROAS minus 1 (as a percentage).
It depends on margins. Any ROI above zero covers ad cost, but you need enough to cover other expenses.