Media Planning Tool
Media Cost Estimator
Free media cost estimator: estimate total media cost from target reach, average frequency and CPM.
Cost = Reach × Frequency ÷ 1,000 × CPM
Media Cost Estimator
Free Tool$
Estimated Media Cost—
The Basics
How the Media Cost Estimator Works
Media planners buy reach and frequency, not just impressions. Multiply the people you want to reach by how often they should see the ad to get total impressions, then price them at your CPM.
Common Questions
Frequently Asked Questions
The average number of times one person sees your ad.
Many campaigns aim for 3 to 7 exposures, depending on the goal.