Broadcast Media Tool
CPP Calculator
Free CPP calculator: work out cost per rating point for TV, radio and broadcast media buys.
CPP = Total Cost ÷ Rating Points (GRPs)
CPP Calculator
Free Tool$
Cost Per Point—
The Basics
How the CPP Calculator Works
CPP (Cost Per Point) is the price of one rating point, which is 1% of the target audience. It is the standard way to compare TV and radio buys. For example, a $50,000 schedule delivering 125 GRPs has a CPP of $400. CPP is the broadcast cousin of CPM.
Common Questions
Frequently Asked Questions
One rating point equals 1% of your target audience being reached once.
CPM = CPP ÷ (audience size ÷ 100,000). Both express price per unit of audience delivered.
Gross Rating Points: total rating points across all spots in a campaign.