Benchmark Tool
CPM Benchmark Calculator
Free CPM benchmark calculator: check whether your CPM is below, within or above a benchmark range you enter.
Difference = (Your CPM − Midpoint) ÷ Midpoint
CPM Benchmark Calculator
Free Tool$
$
$
Your Position—
The Basics
How the CPM Benchmark Calculator Works
Enter your CPM and the low and high benchmark for your platform or industry to see where you stand. Get current ranges from our benchmarks guide or your platform reports. A CPM above range is not always bad if the audience converts well.
Common Questions
Frequently Asked Questions
See our CPM benchmarks by industry guide or your ad platform insights.
Not necessarily. Cheap reach can be low quality.