Publisher Tool
Ad Inventory Value Calculator
Free ad inventory value calculator: estimate what your available ad space is worth from pageviews, slots, fill rate and CPM.
Value = Pageviews × Slots × Fill Rate × CPM ÷ 1,000
Ad Inventory Value Calculator
Free Tool$
Monthly Inventory Value—
The Basics
How the Ad Inventory Value Calculator Works
Inventory value is what your unsold-plus-sold ad space could earn. Multiply pageviews by ad slots to get available impressions, apply your fill rate for impressions that actually get an ad, then price them at your CPM.
Common Questions
Frequently Asked Questions
The share of ad requests that return an ad.
Improve fill rate, viewability and demand partners.