X Ads Tool
Twitter/X CPM Calculator
Free Twitter/X CPM calculator: work out your X Ads CPM from spend and impressions and see how it compares with typical rates.
CPM = (Ad Spend ÷ Impressions) × 1,000
Twitter/X CPM Calculator
Free Tool$
Your X CPM—
The Basics
How the Twitter/X CPM Calculator Works
Ads on X (formerly Twitter) usually cost about $5 to $12 per 1,000 impressions, though rates move with audience, objective and season. Enter your spend and impressions from the Ads Manager report to see your actual CPM.
Common Questions
Frequently Asked Questions
CPM = (spend ÷ impressions) × 1,000. $400 ÷ 50,000 × 1,000 = $8.00.
Yes. Different objectives optimize for different actions and are priced differently.
In X Ads Manager, in the campaign or ad group reporting columns.