Video Pricing Tool
CPV vs CPM Calculator
Free CPV vs CPM calculator: compare cost per view with cost per thousand impressions for video campaigns.
CPV = Spend ÷ Views | CPM = Spend ÷ Impressions × 1,000
CPV vs CPM Calculator
Free Tool$
CPM—
The Basics
How the CPV vs CPM Calculator Works
CPM prices impressions while CPV prices actual views. Enter your spend, impressions and views to see both, plus the view rate that links them. If your view rate is low, a cheap CPM can still mean an expensive view.
Common Questions
Frequently Asked Questions
When you only want to pay for people who actually watch.
It depends on the platform, for example 30 seconds or an interaction.